EPHJ 2025: Precision in Motion
EPHJ 2025: Precision in Motion – Innovation, Collaboration, and Luxury Industry Trends
As the doors closed on EPHJ 2025, it became clear that the event continues to grow in relevance and reach. With nearly 23,000 visitors and over 770 exhibitors, attendance rose again – despite global economic headwinds. In challenging times, the high-precision sector relies on strong platforms like EPHJ to discover innovations, improve processes, and maintain strategic partnerships. As a long-standing participant, Pureon values its presence here not only to showcase its solutions but to stay deeply connected to the needs and developments of the industry (EPHJ, 2025a).
A Platform for Market-Ready Innovation
Pureon participated in EPHJ 2025 with a focus on collaboration and innovation. A key highlight was the live demonstration of its SQUADRO grinding pad on the PP Compact 430 mm machine from Swiss precision machinery manufacturer René Gerber Maschinenbau. This setup showcased the pad’s performance in a real-world application, drawing attention from visitors interested in efficient, high-precision surface finishing. The demonstration highlighted the importance of integrating high-performance consumables into advanced machinery – an approach increasingly favored by an industry seeking tangible improvements in quality and efficiency.
Pureon’s R&D at the Core
The project with René Gerber Maschinenbau exemplifies Pureon’s commitment to applied research. The team’s capabilities in rapid prototyping, surface treatment optimization, and tool-material interaction enabled significant product improvements. Such initiatives not only advance the performance of industrial tools but also reinforce Pureon’s role as a responsive development partner in the high-precision ecosystem.
The State of the Luxury Industry in 2025
The luxury goods market – particularly in watches and jewellery, where Pureon’s technologies are most relevant – faces a mixed outlook in 2025. After reaching a global luxury market value of €364 billion in 2024 – which includes personal luxury goods, experiences, and high-end services – growth has slowed to a projected -2% to -5% due to weakened consumer demand in the U.S. and China, as well as trade uncertainties (Bain & Company, 2025; AP News, 2025).
Despite these challenges, the market for luxury watches and jewellery remains significant, valued at approximately $75 billion in 2025. Growth opportunities are being identified in emerging markets (Latin America, Southeast Asia, Middle East), as well as in digital channels, which now account for nearly 17% of global luxury sales (Statista, 2025; Vogue Business, 2025a).
Precision as a Competitive Lever
In this uncertain environment, luxury manufacturers are investing in high-precision processes to deliver exceptional product quality and production efficiency. EPHJ’s emphasis on tangible technological advancements resonates with this trend. According to show organizers, over 75% of exhibitors reported concrete business gains during the event, reinforcing EPHJ’s status as a key venue for industrial decision-making (EPHJ, 2025b).
Conclusion
EPHJ 2025 offered a compelling snapshot of where high-precision manufacturing is headed: toward smarter, leaner, and more collaborative innovation. The Pureon-Gerber cooperation exemplifies this spirit, translating internal R&D into real-world impact. With the luxury industry recalibrating, and efficiency becoming a top priority, solutions that combine technical sophistication with economic value are not just welcome – they’re essential.
References:
- AP News. (2025). Tariff threats will slow but not collapse global luxury sales in 2025. https://apnews.com/article/f38874c1c80620ecb3412a369cf75f6a
- Bain & Company. (2025). Luxury’s 2025 outlook clouded by tariffs. Vogue Business. https://www.voguebusiness.com/story/companies/luxurys-2025-outlook-has-been-clouded-by-tariffs-says-bain
- (2025a). EPHJ 2025 press release and visitor report. https://ephj.ch
- (2025b). Exhibitor survey results 2025. https://ephj.ch
- (2025). Global luxury goods market forecast 2025. https://www.statista.com
- Vogue Business. (2025a). How long will the luxury slowdown last?. https://www.voguebusiness.com/story/consumers/how-long-will-the-luxury-slowdown-last
